Reinvention

I was perusing the BBC website earlier this week when the article questioning how many times the good Doctor (Who) could be reinvented with a new leading fella. It got me thinking…is there a limit when it comes to reinvention? And more importantly, when is the time to do it? The world is filled wall to wall with brands that diversify, expand and change every week – so is it savvy to flex or is it just inability to make a decision about what your ‘market’ is? So, there’s one question hanging here…what do you think? Let’s get interactive – tweet or reply with your thoughts, I’d love to know your opinion!